NN5 Midterm Revision

Brand stretching is

• the tendency to alwaysbuy a particular brand

• the title given to a product by the company makes it

• using an existing name on another type of product

• how familiar people are with a brand

Justin Bieber advertising Calvin Klein is an example of

"product ____________"

Google is the market ______ in search engine.

In countries with young population, the under-20 age group is an essential ................... ....................

• market range

• market research

• market segment

• market lifecycle

Market share is

• customers of similiar age, income level of social group

• information about what consumers want or need

• the introduction of a product to the market

• the percentage of sales a company has

Consumers who always buy Sony when they need a new TV are showing

"brand _______"

An upgrade is

• a change to a better seat or level of service

• to give someone the most recent information

• move programs or information to a larger computer system

• used to describe products and services that are of a high quality compared to others

Peak travel happens

• when the prices of goods and services increase over a long period of time

• when you go to a desk at an airport to say you have arrived

• at times when the largest number of people are travelling

• when there are more vehicles than the road can handle

Tom is going to compete with David in the competition at the end of the month. They are .......................

• partnership

• rival

• companion

• associate

The ....................... ............... checked my boarding pass before I passed the gate.

• ground staff

• passenger

• flight attendant

• captain