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Marketing Practice Questions - 2

Authored by Ifeanyi Enukorah

Professional Development

Professional Development

Marketing Practice Questions - 2
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44 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary goal of maintenance advertising?

a) To create awareness of something new or unknown.
b) To achieve high coverage and frequency.
c) To sustain the awareness level from launch advertising.
d) To target a niche audience.

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

According to the text, how should banks approach the selection of media for their marketing strategy?

a) There is no right or wrong media. There is only the right one for your target market and the budget you have.
b) By choosing the most popular media platforms.
c) By using a mix of various media options available.
d) By selecting media based on competitors' choices.

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary objective of launch advertising?

a) Increase sales of existing products.
b) Target a niche audience.
c) Create awareness of something new, innovative, or unknown.
d) Enhance brand loyalty.

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the second type of advertising, promotion, or campaign referred to as?

a) Awareness
b) Innovation
c) Maintenance
d) Niche

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

In maintenance advertising, what is the typical frequency range the bank might aim for?

a) Once or twice.
b) Three to four times.
c) Five to six times.
d) Seven to eight times.

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What will resonate with the target audience in maintenance advertising?

a) The same message or experience is executed over and over with different approaches.
b) Frequently changing the message or experience.
c) Avoiding repetition of any elements in the advertising.
d) Featuring famous celebrities in advertisements.

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Why will people invest time to listen, watch or experience the advert in maintenance advertising?

a) Because the target audience is bombarded with the same message repeatedly.
b) Because the advertising budget is significant.
c) Because the advert features new and unique content every time.
d) Because it brings new curiosity from the target market through different approaches.

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