Social Media Usage Australian Stats

What percentage of Australian use social media as a source of news?

• 25.1%

• 33%

• 52%

• 11.7%

What percentage of Australians use social media to follow influencers?

• 11%

• 3%

• 26.2%

• 19/1%

What are the two most popular social media platforms in Australia

• YouTube and Facebook

• YouTube and Instagram

• Facebook and Instagram

• Reddit and YouTube

How many hours do Australians spend on social media per day (on average)

• 1 hr 30 mins

• 4 hrs

• 2 hrs 45 mins

• 2 hrs

What percentage of Australians access social media on their phones?

• 76%

• 98%

• 92%

• 89%

What country has the lowest number of social media accounts per person in the world?

• India

• Australia

• Germany

• Japan

Has the number of Australians with an active social media account decreased or increased in the last 12 months?

• Increased

• Decreased

The world average for using social media as a source of news is:

• 54%

• 52%

• 67%

• 55%

What percentage of Australians say they mainly use social media for work?

• 11.6%

• 13%

• 25%

• 3%

What percentage of Australians use social media to find information on a brand?

• 38.3%

• 37%

• 35.6%

• 40%