Chapter 9 Review

Maximum number of companies an industry can

support based on its potential customer base.

• business environment

• carrying capacity

• focus group

• market

Group of potential customers who are willing and able to purchase a particular product or service.

• business environment

• carrying capacity

• focus group

• market

Existing information that was previously gathered for a purpose other than the study at hand.

• market research

• primary data

• secondary data

• focus group

A research method used to collect opinions and feedback from a group of people about a specific product, concept, or service

• market research

• primary data

• secondary data

• focus group

Research technique that asks customers to interact with the product while experts observe their experience.

• UE testing

• market research

• marketing

• focus group

Any social, economic, or political factors that could

impact your business including global, national, and

industry-related factors.

• business environment

• carrying capacity

• list-rental companies

• market

Organized way to gather and analyze information

needed to make business decisions.

• focus group

• market research

• market

• carrying capacity

Provides names and contact information for specific

groups of consumers or businesses for the purpose target marketing.

• focus group

• primary data

• list-rental company

• secondary data

New information that is collected for a particular purpose. It is obtained directly from potential customers.

• primary data

• secondary data

• market research

• list-rental

What three key areas does market research tend to focus?

• Customer

• Competition

• Business Environment

• All of the above