English for tourism

What is marketing?

• Marketing is the analysis, planning, implementation, and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organization’s offering in terms of the target markets’ needs and desires, and on using effective pricing, communication, and distribution to inform, motivation, and service the markets

• Marketing is used as a strategy to communicate between the sellers and buyers. Through this, the seller tries to influence and convince the buyers to buy their products or services. It assists in spreading the word about the product or services or company to the people. The company uses this process to improve its public image. This technique of marketing creates an interest in the mindset of the customers and can also retain them as a loyal customer.

Which one is true about marketing ?

• Marketing is a continuous, ongoing process that encompasses all stages from product development to customer retention. It requires long-term planning and implementation.

• Marketing is a specific action and often used for short-term campaigns or specific events with the goal of increasing immediate sales or creating a buzz. 

How many steps in creating a marketing plan?

• 4

• 5

• 6

• 7

"4Ps" in marketing consists of?

• product, price, place and promotion

• product, price, place and people

• people, product, plan and price

• people, product, promotion and price

What is first step in creating a marketing plan?

• 1. Conducting a thorough situation analysis, which involves assessing the background, forecast, opportunities, threats, strengths, and weaknesses.

• Clearly defining the marketing objectives and goals of the organization, along with a concise summary of these goals.

• 1. Proceeding with the implementation of the action program within a specified timeframe.

• 1. Crafting a marketing strategy based on the aforementioned aspects, taking into consideration the target markets, marketing mix, and the allocated marketing budget.

Before making a marketing plan, what should we do?

• • Aligning the organization's resources to prevent misunderstandings, confusion and to foster cooperation.

• • Conducting a SWOT analysis to determine the strengths and weaknesses. 

• • Setting goals and highlighting the controls, opportunities for diversification, advantages and disadvantages of rivals, etc.

• All answers are correct!

What make marketing of tourism different from other product?

• Tourism is a service product, so we sell intangible experience.

• Tourism is related to many places, so it is harder to create a marketing plan.

Which one is not a characteristic of tourism marketing?

• Marketing is a philosophy with the overriding value that the decision-making process of any organization has to be led by the consumers' needs, the marketplace and the company's assets and resources.

• Successful marketing requires a special organization structure that believes in integrating

  the principles of consumer orientation throughout the organization.

• Marketing requires innovative methods of thinking and planning so that new ideas are generated to take advantage of opportunities or to improve existing methods of

  marketing.

• Tourism markerting should be a short-term plan rather than a long-term plan which invovle huge amount of money and effort.

Which one is not a difference between promotion and marketing?

• Scope

• Budget

• Timeframe

• Elements

Which one is not a purpose of a marketing plan?

• Identifying the strengths and weaknesses through SWOT analysis

• Setting targets

• Identifying diffirent market segment

• Product pricing