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English for tourism

Authored by Quỳnh Ngọc

English

University

CCSS covered

Used 2+ times

English for tourism
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is marketing?

Marketing is the analysis, planning, implementation, and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organization’s offering in terms of the target markets’ needs and desires, and on using effective pricing, communication, and distribution to inform, motivation, and service the markets

Marketing is used as a strategy to communicate between the sellers and buyers. Through this, the seller tries to influence and convince the buyers to buy their products or services. It assists in spreading the word about the product or services or company to the people. The company uses this process to improve its public image. This technique of marketing creates an interest in the mindset of the customers and can also retain them as a loyal customer.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.11-12.3

CCSS.RI.9-10.3

CCSS.RI.8.3

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one is true about marketing ?

Marketing is a continuous, ongoing process that encompasses all stages from product development to customer retention. It requires long-term planning and implementation.

Marketing is a specific action and often used for short-term campaigns or specific events with the goal of increasing immediate sales or creating a buzz. 

Tags

CCSS.RL.11-12.6

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many steps in creating a marketing plan?

4

5

6

7

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"4Ps" in marketing consists of?

product, price, place and promotion

product, price, place and people

people, product, plan and price

people, product, promotion and price

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is first step in creating a marketing plan?

  1. Conducting a thorough situation analysis, which involves assessing the background, forecast, opportunities, threats, strengths, and weaknesses.

Clearly defining the marketing objectives and goals of the organization, along with a concise summary of these goals.

  1. Proceeding with the implementation of the action program within a specified timeframe.

  1. Crafting a marketing strategy based on the aforementioned aspects, taking into consideration the target markets, marketing mix, and the allocated marketing budget.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Before making a marketing plan, what should we do?

  • Aligning the organization's resources to prevent misunderstandings, confusion and to foster cooperation.

  • Conducting a SWOT analysis to determine the strengths and weaknesses. 

  • Setting goals and highlighting the controls, opportunities for diversification, advantages and disadvantages of rivals, etc.

All answers are correct!

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5

CCSS.RI.11-12.3

CCSS.RI.9-10.3

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What make marketing of tourism different from other product?

Tourism is a service product, so we sell intangible experience.

Tourism is related to many places, so it is harder to create a marketing plan.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

CCSS.RI.8.5

CCSS.RI.6.5

CCSS.RI.7.5

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