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CIE L1 - M7 M8

Authored by Shashank Prakash

Education

University

Used 4+ times

CIE L1 - M7 M8
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15 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 2 pts

What is the value of your product?

 How much you’ll earn from the product

Customer feedback

 Usefulness of the product

Changes with the market fluctuation

2.

MULTIPLE CHOICE QUESTION

20 sec • 2 pts

Customer segmentation helps businesses to:

Decrease customer satisfaction

Increase marketing costs

Tailor products and services to specific groups

Reduce customer loyalty

3.

MULTIPLE CHOICE QUESTION

20 sec • 2 pts

In the context of customer segmentation, what does the term "demographics" refer to?

The number of customers in a segment

The specific products customers prefer

Characteristics such as age, gender, and income

The level of customer satisfaction

4.

MULTIPLE CHOICE QUESTION

20 sec • 2 pts

Are the End Users and Customers always the same?

Yes, they are always the same

No, they are never the same

It depends on the specific situation

End Users are always more important than Customers

5.

MULTIPLE CHOICE QUESTION

20 sec • 2 pts

What does DMU stand for in the context of Customers and End Users?

Direct Marketing Unit

Decision-Making Unit

Direct Merchandising Unit

Distributor Management Unit

6.

MULTIPLE CHOICE QUESTION

20 sec • 2 pts

True or False: The End User is always the most important person within the Decision-Making Unit (DMU).

True

False

7.

MULTIPLE CHOICE QUESTION

20 sec • 2 pts

True or False: The value of a product or service is the same for all customers.

True

False

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