Display and sales

Which of the following is not a communication technique with clients?

• Verbal

• Questioning

• Shopping

• Listening

How can you keep track of stock?

• Keep a stock shortages poster

• Ask the Saturday person to remember it

• Good memory

• No need to

How can you improve promoting and selling techniques

• Practice and evaluate

• Sticking only to what you know

• Just rely on the retail display

• Asking colleagues to do it instead

A benefit of a product, to the client is

• It is no longer for sale

• How not to use it

• The advantage to the client of using the product or service

• What the client wants, but cant afford

Which legislation does not apply to promotion and sales?

• Consumer protection

• Trade descriptions act

• RIDDOR

• The supply of goods and services

What could be the outcome of unrealistic client expectations?

• Client complaint - poor professional image

• Client rebooks

• More business for salon

• Happy clients

How would you overcome client already having most of the recommended products?

• Tell them to bulk buy

• Suggest no variation of their product

• Demonstrate their normal product use

• Look for gaps in clients routine

A feature of a product is

• The dis-advantage

• Unique selling point

• How it is not used

• Results not expected

Which is the best place to have a product display?

• Stock room

• Staff room

• Treatment room cupboard

• Reception

Which of the following is not a buying signal from a client?

• Client answering with closed questions

• Client asks questions about product or treatment

• Client is looking at promotional material

• Client observing other treatments with interest