Marketing 1

Bulk advertising sent by post is known as ........... .

• catalogues

• cold calling

• mailshots

• pop-up adverts

........... is a marketing method that consists in randomly phoning prospective customers.

• catalogues

• cold calling

• relationship management

• e-mails

Customer ........... refers to the systems and processes that companies use to interact with customers.

• catalogues

• door- to -door

• relationship management

• pop-up adverts

........... selling used to work well for some products and services, such as vacuum cleaners and encyclopedias, but it has now fallen out of favour with many people.

• catalogues

• door- to -door

• social media

• e-mails

Flicking through ........... is often considered a thing of the past as most people now want to consult websites.

• catalogues

• door- to -door

• social media

• e-mails

Some people believe that ........... marketing via Youtube, Facebook and other social networking sites will soon replace print and television marketing.

• text messaging

• door- to -door

• social media

• e-mails

The ever-growing number of mobile phone users has made ........... a popular way to market to customers.

• text messaging

• door- to -door

• word-of-mouth

• pop-up adverts

........... referrals is a powerful form of marketing that costs nothing: your customers do the marketing for you.

• text messaging

• door- to -door

• word-of-mouth

• e-mails

A lot of people aren't happy to receive ........... about special promotions as they just clutter up the inbox.

• text messaging

• door- to -door

• word-of-mouth

• e-mails

Many people say they don't mind .......................... on their favourite

websites if it helps to keep them free.

• catalogues

• door- to -door

• relationship management

• pop-up adverts