Hard Sell - Vocab

1. The _______ is missing. How much is it?

• price tag

• quote

Shops sometimes put sweets by the cash desk to encourage _______.

• luxury goods

• impulse buys

If you have positive _______, you may not need to advertise.

• upfront investment

• word-of-mouth

It was a _______, so there wasn't much money to pay good salaries.

• start-up

• venture

They're offering free cinema tickets as a _______.

• word-of-mouth

• sales gimmick

Do some research before choosing your _______.

• quote

• tradename

Expensive cars are _______ goods. When the market drops, people buy standard cars instead.

• luxury

• bespoke

If the _______ is only five percent, you need to sell a lot of units.

• USP

• profit margin

There is a _______ market in shoes for vegan women that is growing quickly.

• niche

• cost-effective

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The feature of a product or service which makes it different from the rest.