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Advertising I- Unit 1

Authored by Krutika Bhongade

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University

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Advertising I- Unit 1
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12 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

IMC stands for?

International Marketing Corporation

Interstellar Marketing Corporation

International Marketing Communications

Integrated Marketing Communications

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which among these is not an element of IMC?

Advertising

Product Pricing

Sales Promotion

Trade Exhibitions

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

______ is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.

Advertising
Marketing
Public Relations

Publicity

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

After sale service, Exchange offers, Discounts, Free samples are a part of _____.

Sales

Sales Promotion

Personal Selling

Direct Marketing

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The activity of Advertising is controlled by _____?

Advertisers

Audience

Media

Advertising Agency

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Media Image

This image is an example of which advertising?

Social

Service

Industrial

Trade

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Media Image

identify the form of Advertising.

Trade marks

Town Criers

Flyers

Handbills

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