SWOT Analysis - Adapted from: https://veinternational.org/wp-co

1. What is the primary reason for performing a SWOT analysis?

• to identify factors that will affect the company’s future performance

• to decide which products or services a company should offer

• to develop a marketing strategy

• to identify the company’s competitors

1. Which of the following SWOT elements are internal factors for a business?

• Strengths and Weaknesses

• Opportunities and Threats

• Strengths and Opportunities

• Weaknesses and Threats

1. Which of the following is false regarding why a SWOT Analysis is used?

• to build on the strengths of a business

• to minimize the weaknesses of a business

• to reduce opportunities available to a business

• to counteract threats to a business

1. How often should a SWOT Analysis be performed?

• only when specific issues need to be addressed

• at least once per year

• only when the business starts

• every 3-5 years

1. Which of the following could be a strength?

• weather

• a new international market

• a price that is too high

• the location of a business

1. Which of the following could be a weakness?

• a developing market such as the Internet

• competitors with access to better channels of distribution

• poor quality of goods and services

• special marketing expertise

1. Which of the following could be an opportunity?

• having quality processes and procedures

• moving into new market segments that offer improved profits

• damaged reputation

• a new competitor in your home market

1. Which of the following could be a threat?

• changes in technology

• a market vacated by an ineffective competitor

• location of your business

• lack of marketing expertise

1. Which of the following is true about preparing a SWOT Analysis?

• It should focus on where the organization is today, not where it could be in the future.

• A SWOT Analysis is objective.

• It should be specific and avoid grey areas

• It should analyze the organization only and ignore the performance of competitors.

1. Who usually conducts a SWOT Analysis for a business?

• financial institutions/banks

• lawyers

• employees

• managers