Sustainability in Marketing Quiz

Which of the following is NOT a digital tool commonly used in marketing strategies?

• Social Media

• E-commerce

• Data Analytics

• Traditional Print Media

What is a key focus of younger generations in their purchasing decisions?

• Brand Loyalty

• Price

• Sustainability and Ethical Practices

• Convenience

What is a primary benefit of using AI in marketing?

• Reduced Costs

• Enhanced Data Analysis

• Increased Production Speed

• Simplified Logistics

What does integrating sustainability into marketing strategies primarily address?

• Government Regulations

• Competitor Actions

• Consumer Demand for Responsible Brands

• Cost Reduction

Which technology enhances transparency in supply chains, allowing consumers to verify sustainability claims?

• Artificial Intelligence

• Augmented Reality

• Blockchain

• Data Analytics

What is a key benefit of e-commerce platforms in promoting sustainable supply chains?

• Reduced Shipping Costs

• Increased Product Variety

• Easy Access to Eco-Friendly Products

• Faster Delivery Times

What is a primary focus of Ayala Corporation's sustainability strategy?

• Reducing Plastic Usage

• Monitoring and Optimizing Energy Consumption

• Promoting Sustainable Investments

• Improving Waste Management

What is a key marketing integration strategy used by Coco Life?

• Offering Discounts on Insurance Products

• Educating Consumers About Sustainable Investing

• Sponsoring Environmental Events

• Partnering with Eco-Friendly Brands

What is a sustainability initiative implemented by Jollibee Foods Corporation?

• Using Electric Vehicles for Delivery

• Reducing Plastic Usage in Packaging

• Planting Trees

• Donating to Environmental Charities

What is a significant opportunity for businesses regarding sustainability and technology?

• Reducing Marketing Budgets

• Enhancing Marketing Strategies and Contributing to Environmental Stewardship

• Avoiding Government Regulations

• Gaining a Competitive Advantage