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MM Retest Aug 7

Authored by Prof. Anand

Professional Development

Professional Development

Used 2+ times

MM Retest Aug 7
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an element of the marketing mix?

  1. Distribution

  1. Product

  1. Target market

  1. Pricing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Political campaigns are generally examples of---

  1. Cause marketing

  1. Organization marketing

  1. Event marketing

  1. Person marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

  1. The promotion mix

  1. Integrated international affairs

  1. Integrated marketing communications

  1. Integrated demand characteristics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

  1. Production

  1. Sales

  1. Marketing

  1. Relationship

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the:

  1. Decline stage.

  1. Introduction stage.

  1. Growth stage.

  1. Maturity stage.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing channel that involves no intermediaries to made their products available to final buyers is classified as

  1. Direct channel

  1. Indirect channel

  1. Static channel

  1. Flexible channel

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Typically profit is negative in which stage of the product life cycle?

  1. Growth

  1. Maturity

  1. Introduction

  1. Decline

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