MM Retest Aug 7

Which of the following is NOT an element of the marketing mix?

• 1. Distribution

• 1. Product

• 1. Target market

• 1. Pricing

Political campaigns are generally examples of---

• 1. Cause marketing

• 1. Organization marketing

• 1. Event marketing

• 1. Person marketing

______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

• 1. The promotion mix

• 1. Integrated international affairs

• 1. Integrated marketing communications

• 1. Integrated demand characteristics

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

• 1. Production

• 1. Sales

• 1. Marketing

• 1. Relationship

The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the:

• 1. Decline stage.

• 1. Introduction stage.

• 1. Growth stage.

• 1. Maturity stage.

Marketing channel that involves no intermediaries to made their products available to final buyers is classified as

• 1. Direct channel

• 1. Indirect channel

• 1. Static channel

• 1. Flexible channel

Typically profit is negative in which stage of the product life cycle?

• 1. Growth

• 1. Maturity

• 1. Introduction

• 1. Decline

Augmented product contains ______________.

• 1. Basic needs.

  
  

• Functional characteristics

• 1. Additional benefits.

• 1. Expected features.

Logistics management is a part of ______________.

• 1. Production.

• 1. Marketing channel

• 1. Supply chain management.

• 1. Consumption.

What is price skimming?

• 1. Setting an initially high price which falls as competitors enter the market.

• 1. Setting a high price which consumers perceive as indicating high quality.

• Setting a low price to "Skim off" a large number of consumers

• None of These