Customer- Centric Marketing 2

The _______   ________ with men is expected to narrow further as the number of women being educated grows at a greater rate than the number of men being educated.

• customer loyalty

• consumer spending

• earnings gap

• mass market

Retail sales growth has slowed and businesses fear that _______   ________ will suffer his year as public sector jobs are cut and incomes squeezed.

• customer loyalty

• consumer spending

• viral marketing

• mass market

As women tend to be less influenced by ads, subtler way of communicating such as word-of-mouth marketing and _______   ________ might work.

• customer loyalty

• consumer spending

• viral marketing

• mass market

We sell these clothes to the _______   ________ in department stores and to high earners in boutiques.

• customer loyalty

• market share

• viral marketing

• mass market

Walmart introduced its MoneyCard largely to build _______   ________ among its primarily low-income core customers, many of whom lack bank accounts.

• customer loyalty

• consumer spending

• viral marketing

• mass market

China now accounts for half of the sales and all of the operating profit, with a _______   ________ two-thirds bigger than HP and Dell combined.

• market share

• consumer spending

• viral marketing

• mass market