DIGG6212-TransmediaStorytelling

Transmedia storytelling allow brands to create immersive campaigns on multiple platforms and ... (most correct option)

• each channel acts
  completely independantly

• each channel adds to the
  overall campaign

• each channel makes a
  unique contribution

• each channel makes a similar contribution

In transmedia campaigns are about ... (choose incorrect option)

• different points of entry

• encourage engagement

• similar demographics

• a range of interest levels

Content for transmedia campaigns can come in the following forms ... (choose most correct option)

• Videos, Blogs, eBooks

• Social Media

• Physical Installations, billboards, interactive games

• All of these.

Key to any transmedia campaign is ... (most correct)

• the consumer or user plays a central key role

• the consumer or user plays
  an active role

• the consumer or user has very little impact on the campaign

• the consumer or user is a silent onlooker

In Transmedia campaigns ... (correct option please)

• everything comes together on the website

• all details of the campaign are revealed on social media

• all story elements can be found online

• there is no single place

  people can go to get all the details

Transmedia stories are based on (most correct option)

• individual characters &
  specific plots

• complex fictional worlds

• multiple interrelated

  characters

• complex worlds & multiple
  interrelated characters and
  their stories

In transmedia campaigns ... (choose the incorrect option)

• each platform has value as a self-contained experience

• each platform makes a unique contribution to the story

• the story is linear

• aesthetic similarities
  are used to link

  the platforms

Key elements of a transmedia campaign ... (choose incorrect option)

• game mechanics

• closed endings

• a social experience

• the depth of the storyworld