Summer Course 2023 - Influencers

1. A social media influencer is not someone who …

• a. guides the decisions of their followers.

• b. is an expert in a particular area.

• c. pays their followers to buy products.

• d. has many followers who pay attention to their opinions.

2. Companies want to use influencers to help …

• a. sell their products to their followers.

• b. develop new products.

• c. write their blogposts.

• d. design their websites.

3. If you want to be an influencer, your bio on your social media account shouldn’t …

• a. say who you are.

• b. talk about your niche area.

• c. be interesting.

• d. be the same as other people’s bios.

4. You should make sure that you post …

• a. once a month.

• b. every day for the first month and then once a month after that.

• c. about similar subjects.

• d. about all sorts of different things.

5. You can make sure that people find your post by …

• a. using hashtags.

• b. using funny or memorable titles.

• c. using different social media to link to your post.

• d. doing all of the above.

6. What should the title of this blogpost be?

• a. Five ways to influence people

• b. Five ways to use influencers in marketing

• c. Five tips on becoming a social media influencer

• d. Five tips on making money as an influencer

1. An influencer needs to know about as many topics as possible, e.g. fashion, travel, technology, etc.

• TRUE

• FALSE

2. Companies are paying some influencers up to $25,000 to post about their products.

• TRUE

• FALSE

3. Most influencers write regular posts on their blogs or micro-blogs.

• TRUE

• FALSE

4. You can chat with your followers using your bio.

• TRUE

• FALSE