Sports Marketing Unit 1 Vocab Review

Sports Marketing Unit 1 Vocab Review

9th - 12th Grade

18 Qs

quiz-placeholder

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Sports Marketing Unit 1 Vocab Review

Sports Marketing Unit 1 Vocab Review

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

Medium

Created by

Stacey Horn

Used 9+ times

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18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Statistical data describing the characteristics of a population, including factors such as age, gender, income, education, and geographic location.

Marketing Mix:

Marketing

Discretionary Income:

Demographics:

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The amount of money an individual or household has left over after essential expenses (like taxes and basic needs) are paid, which can be used for non-essential purchases and investments.

Media:

Media Rights

Discretionary Income

Economic Utility

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of promoting and selling products or services, including activities like market research, advertising, distribution, and customer relationship management.

Marketing

Media:

Media Rights

Benefits Derived:

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A combination of product, price, promotion, and place (distribution) strategies that a company uses to influence customer behavior and achieve marketing goals.

Media

Marketing Mix

Marketing Concept:

Market Share

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Channels or platforms used to communicate and deliver messages to a large audience, including television, radio, newspapers, magazines, and digital platforms.

Media

Benefits Derived:

Marketing Concept

Target Market

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The legal permissions granted to entities (like broadcasters or streaming services) to broadcast or distribute content, such as sports events, movies, or TV shows.

Ratings

Target Market

Media Rights

Fandom

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The value, satisfaction, or advantages a consumer gains from using a product or service, often categorized as functional, emotional, or social benefits.

Patronage Purchase

Benefits Derived

Rational Purchase:

Media Rights

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