Introduction of Behavioral Modification

Behavior is defined as what people .................. and ..................

Behavior has an impact on the ............................ and/or .........................

Behavior modification is the field of psychology concerned with the .......................... and ................... of human behavior

Too much of a particular behavior is called a behavioral ....................

Too little of a particular behavior is called a behavioral......................

Frequency, duration, and intensity are called.........................

............................... , First to describe the conditioned reflex

................, Demonstrated the law of effect

............................., Conducted research on basic principle of operant behavior and laid the foundation for behavior modification

............................., Started the movement in psychology called behaviorism