TUTORIAL 2

How management has failed at BlackBerry?

• Lack of direction from leaders

• Failure to manage product quality

• Lack of employee empowerment

Which of the following do you think is the main priority for BlackBerry to be sustainable?

• New product innovation

• Strong leadership

• Talent empowerment

What are you mainly use your phone as? (social media, movie, work, etc.)

As consumer, what new function or application that you wish to have in your phone in the future?

Are you an iphone or android user?

• Apple

• Android