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MR Chapter 3

Authored by Tow Moy

World Languages

5th Grade

Used 4+ times

MR Chapter 3
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q1. Qualitative research allows the researcher to uncover insights without depending on numerical measurement.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q2. Qualitative research utilises approaches that are more structured than quantitative approaches.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q3. Qualitative research should be used when the researcher has a limited amount of experience with, or knowledge about, a research issue.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q4. A focus group can provide a good sample representation if the participants are carefully recruited.

 

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q5. In projective techniques, respondents are required to answer direct, structured questions.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q6. Which of the following is not a focus of qualitative research?

A.

To enhance understanding of the nature of the marketing problem

B.

To produce generalisable findings about the phenomena of interest

C.

To help define key issues for quantitative research

D.

To provide deep understanding pertaining to the phenomena of interest

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q7. All of the following are characteristics of qualitative research, except:

A.

qualitative research answers questions of fact to determine a course of action.

B.

qualitative research provides greater understanding of a concept.

C.

qualitative research focuses on words and observations.

D.

qualitative research often occurs in natural settings.

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