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KG
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71 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
•is the process by which companies create value for customers and society, resulting in strong customer relationships which capture value from the customers in return.
Marketing
Advertising
Promoting
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
fosters direct and continuous customer involvement in shaping brand conversations, experiences, and community
Consumer-Engagement Marketing
•Consumer-Perceived Value
•Customer Equity
•Customer Expectations
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
–The discounted lifetime values of all the company's current and potential customer
Consumer-Engagement Marketing
•Consumer-Perceived Value
•Customer Equity
•Customer Expectations
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
–The extent to which a product's perceived performance matches a buyer's expectations
•Customer Satisfaction
•Customer Expectations
•Customer Equity
•Consumer-Perceived Value
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers
•Customer Equity
Customer Relationship Management (CRM)
•Customer Expectations
•Consumer-Perceived Value
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
involves managing detailed information about individual customers and carefully managing customer "touch points" in order to maximize customer loyalty.
•Customer Value
•Customer Relationship Management (CRM)
•Customer Touch Point
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
–Based on past buying experiences, the opinions of friends, and market information
•Customer Satisfaction
•Customer Expectations
•Customer Equity
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