Which of the following is an example of companies using FOMO as a digital marketing tactic?

Behavioral Economics

Quiz
•
Education
•
12th Grade
•
Hard

Alexuss Malone
Used 2+ times
FREE Resource
12 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Offering a one-click buy button
Using a countdown sales timer
Using a countdown sales timer
Emailing you a birthday coupon
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In March 2019, Instagram announced a brand new feature! What is it?
You can now pay to keep your stories posted for a week
You can now pay to become blue check verified
You can now pay to remove all sponsored posts from your feed
You can now pay for purchases within the app
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does FOMO stand for?
Fear of More Obligations
Fear of Missed Opportunities
Finding Our Magic Opportunity
Fear of Missing Out
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What's one reason Instagram decided to let companies sell products to users within the app?
Instagram wants big brands using the app, not individuals
Instagram was bought by Facebook & this was part of the deal
Instagram charges companies a selling fee
Instagram is rebranding as a shopping platform
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Research shows that ____ of people make purchases because of FOMO.
25%
45%
60%
90%
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
According to a 2018 Survey, what percentage of U.S. teens say they are Instagram users?
89
72
65
48
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
People under the age of 30 make up _____ of all those who experience FOMO.
15%
31%
49%
56%
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