The Marketing Mix

The Marketing Mix

9th - 12th Grade

10 Qs

quiz-placeholder

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The Marketing Mix

The Marketing Mix

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Jessica McCuan

Used 4+ times

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10 questions

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1.

MATCH QUESTION

1 min • 1 pt

Match the following

The amount of money that customers pay

Place

Communicating the benefits and value

Promotion

The goods and services provided

Price

Making the product available

Product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This consists of four variables controlled by marketing professionals in an effort to satisfy the target market

The Marketing Mix

Functions of Marketing

Market Segmentation

Marketing Variables

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company’s plan that identifies the use of marketing to achieve goals, or a marketing strategy.

The Marketing Mix

Marketing Strategy

Marketing Functions

Marketing Coordination

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Step One of creating a marketing strategy is....

The marketing mix

the market functions

Identifying your target market

the promotion mix

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Step Two of creating a marketing strategy is....

The marketing mix

the market functions

Identifying your target market

the promotion mix

6.

MATCH QUESTION

1 min • 1 pt

Match the following

Telemarketing

Public Relations

Commercials

Advertisement

A donation campaign

Sales Promotion

Special Sales

Personal Selling

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The market concept states that we must __________ in order to make a profit

Find a target market

Use our four P's

satisfy our customer's wants and needs

apply the functions of marketing

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