The Marketing Mix

Match the following

• The amount of money that customers pay

• Place

• Communicating the benefits and value

• Promotion

• The goods and services provided

• Price

• Making the product available

• Product

This consists of four variables controlled by marketing professionals in an effort to satisfy the target market

• The Marketing Mix

• Functions of Marketing

• Market Segmentation

• Marketing Variables

A company’s plan that identifies the use of marketing to achieve goals, or a marketing strategy.

• The Marketing Mix

• Marketing Strategy

• Marketing Functions

• Marketing Coordination

Step One of creating a marketing strategy is....

• The marketing mix

• the market functions

• Identifying your target market

• the promotion mix

Step Two of creating a marketing strategy is....

• The marketing mix

• the market functions

• Identifying your target market

• the promotion mix

Match the following

• Telemarketing

• Public Relations

• Commercials

• Advertisement

• A donation campaign

• Sales Promotion

• Special Sales

• Personal Selling

The market concept states that we must __________ in order to make a profit

• Find a target market

• Use our four P's

• satisfy our customer's wants and needs

• apply the functions of marketing

The marketing mix is also called the_____

• The Four P's

• Market Segmentation

• The functions of marketing

• Marketing Strategy

True or false: we often adjust our marketing mix and promotional mix during a product's life cycle or to adjust for different target markets.

• True

• False

True or False: We do not need a variety of promotion types to market a product

• True

• False