BEC VANTAGE MASTERCLASS U4. Company Results
Authored by Claudia Groppa
English
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Marlene, what was the biggest financial mistake boo.com made?
They spent too much money too soon
Their advertising budget wasn't big enough
They wasted money on entertainment
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Initially, people didn't like boo.com's website because ...
the order processing system didn't work
it wasn't simple enough to use
it didn't look attractive
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the result of the changes boo.com made after Christmas 1999?
The website worked better
Their spending decreased by 40%
Their sales improved slightly
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How much more money did boo.com try to raise in May?
£80m
£20m
£100m
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Frank doesn't think today's investors would consider such a company because
it didn't have the right kind of staff
it didn't have a good business idea
it didn't have a good business strategy
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