BEC VANTAGE MASTERCLASS U4. Company Results

According to Marlene, what was the biggest financial mistake boo.com made?

• They spent too much money too soon

• Their advertising budget wasn't big enough

• They wasted money on entertainment

Initially, people didn't like boo.com's website because ...

• the order processing system didn't work

• it wasn't simple enough to use

• it didn't look attractive

What was the result of the changes boo.com made after Christmas 1999?

• The website worked better

• Their spending decreased by 40%

• Their sales improved slightly

How much more money did boo.com try to raise in May?

• £80m

• £20m

• £100m

Frank doesn't think today's investors would consider such a company because

• it didn't have the right kind of staff

• it didn't have a good business idea

• it didn't have a good business strategy