Quiz 3: Chapters 3 and 5

In the buyer behavior model, which of the following is NOT a major type of force or event in the buyer’s environment?

• Technological

• Cultural

• Channel

• Economic

1.  Of the four types of buying behavior, which one of the following has the least amount of purchase involvement by the consumer?

• Complex buying behavior

• Dissonance-reducing buying behavior

• Variety-seeking buying behavior

• Habitual buying behavior

Humans are social creatures, and many purchase decisions are based upon membership groups as well as people’s status and roles within these groups. Which of the following is considered the most influential social factor in people’s buying behavior?.

• Clubs

• Opinion leaders

• Family

• Friends

Ali had just moved to Minnesota from the Middle East where he was enrolled as a first-year college student. One day when Ali was walking back to the dorm, he realized his light jacket and scarf were no longer sufficient to keep him warm. When he looked around, he noticed other students were wearing down jackets with hoods. Ali had just entered the first stage in the consumer purchasing decision process, known as _______.

• information search

• need recognition

• purchase decision

• post-purchase behaviour

Murphy just bought a new pair of hiking boots but spent $20 more than he budgeted. Now Murphy wonders whether to return the boots and look for a cheaper alternative. Which stage of the buying decision process is Murphy in?

• Information search

• Purchase decision

• Post-purchase behaviour

• Variety-seeking behaviour

Market segmentation is the process of _______.

• excluding certain classes of consumers

• dividing a market into smaller, more defined categories

• adding segments of consumers to increase the overall market

• reducing costs associated with marketing efforts

McDonald’s recently withdrew from the Russian fast-food market despite its population density. This decision is an example of _______ segmentation.

• demographic

• psychographic

• behavioral

• geographic

1.     After marketers have used segmentation bases to draw up viable business market segments, they then move on to selecting _______.

• target markets

• names of the CEOs

• methods to contact businesses about products

• an email list through MailChimp

Inherent ethical issues surround marketing to children, including distinguishing intent, gender stereotypes, violence, and obesity. As an example, more than 40,000 Disney Princess toys are marketed to girls, while Transformer toys are marketed specifically to boys. This is an example of _______.

• unbalanced toy production

• gender stereotypes

• violent video games

• psychological targeting

A target market is a subset of the total market. Marketers segment the total market and focus marketing efforts on a specific target market because it is more affordable, efficient, and _______ than targeting the entire market of consumers.

• effective

• profitable

• powerful

• luxurious