Yearbook Vocabulary Review

the verbal and visual idea that ties this year’s book together

• theme

• dominant photo

• kicker

• caption

the line of large type used to tell the reader what is to follow on the spread. It does not “label” the page

• headline

• dominant photo

• kicker

• bleed

a few sentences that identify the who, what, where, when, why and how of a picture

• headline

• caption

• kicker

• subheadline

the largest and most prominent image on the page that sets the tone and tells the best story for the spread’s topic

• sidebar

• dominant photo

• byline

• gutter

when words or graphics run off the edge of the pages

• headline

• dominant photo

• byline

• bleed

the secondary title for the page that provides more information or serves as the page’s label

• subheadline

• dominant photo

• folio

• gutter

a word or phrase that describes each picture before the caption begins. Often, it serves as a mini-headline for each picture

• kicker

• dominant photo

• folio

• gutter

the part of the spread that contains the page number, section, topic, and any accompanying graphics

• kicker

• dominant photo

• folio

• gutter

the space in a double-page spread where the pages are folded and things can get lost

• theme

• bleed

• folio

• gutter

extra coverage on a spread, usually fun stuff (like Q&As, polls, charts, quick quotes, etc…)

• theme

• bleed

• folio

• sidebar