IEN 217: The Ps & Questions

1. Match the questions with the list of the Ps.

2. 1. What exactly are we offering? What are the key features/ unique selling points (USPs)?

• Product/Service

• Physical evidence

• Price

• Place

• People

1. Match the questions with the list of the Ps.

2. 2. How much will customers pay?

• Product/Service

• Physical evidence

• Price

• Place

• People

1. Match the questions with the list of the Ps.

2. 3. Where/ How will customers buy these new products/services?

• Product/Service

• Physical evidence

• Price

• Place

• People

1. Match the questions with the list of the Ps.

2. 4. How will we promote these new products/ services?

• Physical evidence

• Price

• Place

• People

• Promotion

1. Match the questions with the list of the Ps.

2. 5. Are our staff able to sell or advise on these new products/ services? How can they help the product/ service be successful? How can we ensure good customer service?

• Physical evidence

• Price

• Place

• People

• Promotion

1. Match the questions with the list of the Ps.

2. 6. Are we offering the customer anything tangible? Do we need to?

• Physical evidence

• Price

• Place

• People

• Promotion

1. Match the questions with the list of the Ps.

2. 7. How will customers access these products/ services?

• Physical evidence

• Price

• Place

• Process

• Promotion