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IEN 217: The Ps & Questions

Authored by supalak nakhornsri

English

University

Used 4+ times

IEN 217: The Ps & Questions
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7 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. Match the questions with the list of the Ps.

  2. 1. What exactly are we offering? What are the key features/ unique selling points (USPs)?

Product/Service

Physical evidence

Price

Place

People

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. Match the questions with the list of the Ps.

  2. 2. How much will customers pay?

Product/Service

Physical evidence

Price

Place

People

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. Match the questions with the list of the Ps.

  2. 3. Where/ How will customers buy these new products/services?

Product/Service

Physical evidence

Price

Place

People

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. Match the questions with the list of the Ps.

  2. 4. How will we promote these new products/ services?

Physical evidence

Price

Place

People

Promotion

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. Match the questions with the list of the Ps.

  2. 5. Are our staff able to sell or advise on these new products/ services? How can they help the product/ service be successful? How can we ensure good customer service?

Physical evidence

Price

Place

People

Promotion

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. Match the questions with the list of the Ps.

  2. 6. Are we offering the customer anything tangible? Do we need to?

Physical evidence

Price

Place

People

Promotion

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. Match the questions with the list of the Ps.

  2. 7. How will customers access these products/ services?

Physical evidence

Price

Place

Process

Promotion

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