Sports and Entertainment Marketing Chapter 1

Simply defined, marketing is the creation and maintenance of satisfying exchange relationships. 

• True

• False

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

• True

• False

Discretionary income is the amount individuals earn before deductions are removed from the pay.

• True

• False

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

• True

• False

It is important to create effective promotion plans that reach the largest audiences at the most cost-effective price.

• True

• False

Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.

• True

• False

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

• True

• False

Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing.

• True

• False

Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

• True

• False

Ambush marketing takes place when an organization is the sole sponsor of an event.

• True

• False