Sports and Entertainment Marketing Chapter 1

Sports and Entertainment Marketing Chapter 1

12th Grade

31 Qs

quiz-placeholder

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Sports and Entertainment Marketing Chapter 1

Sports and Entertainment Marketing Chapter 1

Assessment

Quiz

Other

12th Grade

Practice Problem

Medium

Created by

Shalaine Blazic

Used 26+ times

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31 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Simply defined, marketing is the creation and maintenance of satisfying exchange relationships. 

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Discretionary income is the amount individuals earn before deductions are removed from the pay.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is important to create effective promotion plans that reach the largest audiences at the most cost-effective price.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

True

False

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