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• Indicate the implications for the problem at hand.

However, less attention has been paid to the holistic perspective on how businesses have

identified and countered the challenges brought about by the pandemic, particularly in the

management, finance, operations, and marketing that serve as the factors of evaluating a business entirely. Furthermore, current research has also failed to clarify if the strategies found in their studies have significantly been effective in maintaining a business.

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The text in red suggests which element in the body?

• Interpretive/ Reporting

• Critical

Data from several studies have identified that current challenges brought about by the

Coronavirus Disease 2019 (COVID-19) to small businesses. This situation had urged the small business owners to employ certain coping strategies for them to survive and continue to function during the health crisis. Belitski (2021) stated that proper business management is the key for an organization to attain its mission, vision, and goals. However, since the pandemic started, both small and big business owners have been affected. Latest studies have recognized that maintaining customer relationships and prioritizing the needs of the customers are some of the approaches adopted by businesses to manage the uncertainties that they encounter (Liguori, 2020).

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This section reviews the related literature on business challenges and coping strategies. Specifically, there are three themes that will be featured: (1) Small Business Profile, (2) Challenges of Small Businesses in this Pandemic, (3) Coping Strategies of Small Businesses in this Pandemic.

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The text in blue suggests which element in the body?

• Interpretive/ Reporting

• Critical

The text in purple suggests which move in the synthesis?

• Summarize the significant points clarified by the review.

• Indicate the implications for the problem at hand.

Hence, this study focuses on scoping the comprehensive outlook of the challenges that small businesses have faced in their management, finance, operations, and marketing aspects.

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