Social Media Risks and Benefits

According to Social Media Examiner, what percentage of marketers in the US are currently participating in social media marketing?

• 96%

• 86%

• 76%

• 66%

What is one benefit of using social media as a promotional tool?

• It is cost-effective.

• It reaches a limited number of clients.

• It requires a premium membership.

• It is only available during specific hours.

How can marketers gain valuable information about their customers through social media?

• By analyzing sales data

• By attending promotional events

• By monitoring their activity on social media profiles

• By conducting surveys and interviews

What can marketers do with A/B testing on social media?

• Increase the number of followers
• Improve the quality of posts
• Identify which version of a post gets more engagement
• Increase the number of posts

What does the dialogue between businesses and customers on social media help achieve?

• Increase sales directly
• Promote the business
• Improve customer service and engagement
• Increase website traffic

What is the main focus of inbound marketing?

• To push products or services onto customers
• To create and share content that attracts end users/customers

• To focus on traditional marketing techniques
• To focus on outbound marketing strategies

What is one challenge of utilizing social media marketing?

• Constantly changing algorithms of social media platforms

• Social media platforms are not popular
• All social media users are potential customers
• Social media marketing does not require any strategy

Why is having engaging and captivating photos important on social media platforms?

• To increase the number of followers

• To break through the noise and catch the audience's attention

• To minimize the risk of privacy violations

• To generate immediate feedback from customers

What is one risk of social media marketing

• Reputation damage from positive customer comments

• Increased security measures against hackers and identity thieves

• Privacy violation and disclosure of sensitive information

• Decreased need for social media management tools

Why is it important for marketers to stay up to date with the newest trends in social media?

• To lower the possibility of security breaches

• To ensure a successful marketing campaign

• To minimize the risk of reputation damage

• To choose the right sites for the specific target group