Sport Marketing Pop Quiz

Sport Marketing involves only advertising and selling.

• True

• False

Marketing of Sports is about sponsorship.

• True

• False

Some companies see sponsorship activities as a way to associate their brands

with the sport to capitalise on the level of stimulation and engagement that

sport properties often trigger in certain consumer segment.

• True

• False

Marketing Myopia describes the common mistake of prioritizing short-term goals over long-term growth and prioritizing business needs over customer needs.

• True

• False

Sport Marketing is a "subset" of general marketing as it provides a unique context to the marketing activities.

• True

• False

Good tactics and strategies are equal.

• True

• False

Strategy is essentially a pattern in a stream of decisions.

• True

• False

Mission and vision statements are the same.

• True

• False

SWOT stands for Strengths, Weaknesses, Opportunities and Targets.

• True

• False

STP stands for Segmenting, Targeting and Pricing.

• True

• False