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CHAPTER ONE : OVERVIEW OF MAKERTING

Authored by SITI (POLISAS)

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CHAPTER ONE : OVERVIEW OF MAKERTING
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6 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 20 pts

Which one is not the definition of MAKERTING

•the market as a condition in where buyers and sellers make decisions that enable the transfer of goods and services

•the total market demand for particular goods and services

the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return

fundamental to human life and these include physical requirements such as food and clothing, social needs such as love, individual needs, such as knowledge and the achievement of personal aspirations, such as self-advancement and personal success

2.

MULTIPLE CHOICE QUESTION

30 sec • 20 pts

Which one is the definition of NEEDS

•the market as a condition in where buyers and sellers make decisions that enable the transfer of goods and services

•the total market demand for particular goods and services

the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return

fundamental to human life and these include physical requirements such as food and clothing, social needs such as love, individual needs, such as knowledge and the achievement of personal aspirations, such as self-advancement and personal success

3.

MULTIPLE CHOICE QUESTION

30 sec • 20 pts

Which of the following is NOT core marketing concepts

Exchange, transaction and relationship

Marketers and market

Social Responsibilities

Offering

4.

MULTIPLE CHOICE QUESTION

30 sec • 20 pts

Give definition of Offering

When we have the financial resources or power, we will be means of ever bringing to a wide range of products offered on the market

•Marketing offering are “ some combination of products, services , information and experiences offered to a market satisfy a need or want

Requirements, the is a human need is shaped by the surrounding culture and individual personality

fundamental to human life and these include physical requirements such as food and clothing, social needs such as love, individual needs, such as knowledge and the achievement of personal aspirations, such as self-advancement and personal success.

5.

MULTIPLE CHOICE QUESTION

30 sec • 20 pts

Which one is definition of WANTS

When we have the financial resources or power, we will be means of ever bringing to a wide range of products offered on the market

•Marketing offering are “ some combination of products, services , information and experiences offered to a market satisfy a need or want

Requirements, the is a human need is shaped by the surrounding culture and individual personality

fundamental to human life and these include physical requirements such as food and clothing, social needs such as love, individual needs, such as knowledge and the achievement of personal aspirations, such as self-advancement and personal success.

6.

MULTIPLE CHOICE QUESTION

30 sec • 20 pts

Which one is definition of DEMAND

When we have the financial resources or power, we will be means of ever bringing to a wide range of products offered on the market

•Marketing offering are “ some combination of products, services , information and experiences offered to a market satisfy a need or want

Requirements, the is a human need is shaped by the surrounding culture and individual personality

fundamental to human life and these include physical requirements such as food and clothing, social needs such as love, individual needs, such as knowledge and the achievement of personal aspirations, such as self-advancement and personal success.

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