CMM Unit 2.7 & 2.8

A supermarket in Singapore has cleared space for a new snack promotion and received stock. What should staff consider next when planning the display?

• Staff uniform and store music.

• Type of products on promotion and quantities on display.

• Weather conditions and supplier location.

• Rental rates and utility bills.

What is a distinctive feature of mesh banners?

• Solid material that blocks all air.

• Semi transparent material with numerous pores.

• Metal frame with lights attached.

• Foam board with 3D letters.

What is a key advantage of pull up banners?

• They are only used on ceilings.

• They are permanently fixed to walls.

• They cannot be moved once installed.

• They can be rolled up when not in use

A grocery store has unattractive support columns in the middle of the shop. How can these be used in promotional set ups?

• Cover them completely with cartons.

• Install wall signs on them to denote departments or themes.

• Leave them unlabelled to save cost.

• Paint the columns in dark colours.

A fashion retailer wants to highlight a specific clothing collection above a display case while hiding the lighting equipment. Which POSM suits this requirement?

• Dangler from the ceiling.

• Valence sign on the case.

• Wobbler on the shelf.

• Bunting on the doors.

A new product launch in a Singapore electronics megastore needs a large free standing display at the entrance to promote the campaign theme. Which POSM is most suitable?

• Wobblers.

• Buntings.

• Standees.

• Mesh banners.

In a supermarket snack aisle, the category manager wants to call attention to a new chips brand right at shelf level. Which POSM is the most suitable?

• Wall signs on columns.

• Wobblers attached by the merchandise shelving.

• Buntings near the entrance.

• Mesh banners.

A premium shampoo promotion in a Singapore supermarket includes a small trial size conditioner inside the main bottle pack. What type of premium is this?

• On packed premium.

• In packed premium.

• Digital premium.

• Service premium.

A retailer with a small storefront wants high impact visuals but cannot afford complex installations. Which one of the following POSMs offer impact with relatively simple set up?

• Digital signs.

• Posters and pull up banners.

• Interactive panels and smart mirrors.

• On packed premiums.

A department store wants to attract shoppers’ attention from a distance at the mall concourse with a large high impact visual. Which one of the following POSM aligns best with this purpose?

• Small wobblers on shelf edges.

• Large vinyl banners with customised artwork.

• In packed premiums inside products.

• On packed premiums at the counter.