INTERNAL ANALYSIS

Patents and trademarks are examples of:

• A. Tangible assets

• B. Intangible assets

• C. Capabilities

• D. Competencies

_______ become the basis for a lasting competitive advantage.

• A. Intangible opportunities

• B. All capabilities

• C. All competencies

• D. Distinctive competencies

What are the five primary activities of the value chain model? 

• A. Inbound logistics, Operations, Outbound Logistics, Marketing and Sales, and Technology Development

• B. Inbound logistics, Operations, Outbound Logistics, Marketing and Sales, and HR Management

• C. Inbound logistics, Operations, Outbound Logistics, Marketing and Sales, and Service

• D. Inbound logistics, Operations, Infrastructure, HR Management, and Service

The function of purchasing inputs used in the firm’s value chain is:

• A. Operations

• B. Procurement

• C. Firm infrastructure

• D. Inbound logistics

_______ is a resource advantage relative to competitors and the needs of the markets a firm serves.

• A. Strength

• B. Weakness

• C. Opportunity

• D. Threat

Which of these following statements is NOT a limitation of the application of SWOT Analysis? 

• A. SWOT Analysis can overemphasize internal strength and downplay external threats

• B. SWOT analysis can be static and can risk ignoring changing circumstances

• C. SWOT Analysis can overemphasize a single strength or element of strategy

• D. Strength is necessarily a source of competitive advantage

What are the main guidelines to evaluate a resource in RVB?

• 1. A. Critical to fulfill customers' needs, Durability, Economic deterrence, Value Chain

• B. Scarcity, Organizational capabilities, Tangible assets

• C. Appropriability, Critical to fulfill customers' needs, Durability, Scarcity

• D. Durability, Value chain, Tangible assets, Scarcity

A fashion retailer intends to cooperate with a shopping mall to launch a new product line and target high-income customer segments. The CEO is wondering about choosing the location between a convenience store located in a shopping mall in District 1 and the other located in Binh Chanh District. This is an example of what guidelines in evaluating a valuable resource?

• 1. A. Critical to fulfill customers' needs

• B. Scarcity

• C. Appropriability

• 1. D. Durability

What are the 4 stages of the product life cycle:

• A. Decline, Maturity, Introduction, Growth

• B. Introduction, Growth, Maturity, Decline

• C. Maturity, Growth, Decline, Introduction

•  D. Growth, Decline, Introduction, Maturity

• Which of the following are the Outbound Logistics activities?

• • A. Delivery

• B. Finished good warehousing

• C. Order processing and scheduling

• D. All of the above