CSR 2 - Quiz 1 (Marketing)

What is a product line?

• A group of products that are closely related to each other

• Items that are sold to businesses in order to make other products or resell

• A name, term, symbol, design, or any such combination that is used to

  distinguish a company and its products

• All products offered for sale by a company

Which of these terms refer to the visual part of a product's identity?

• Generic name

• Brand mark

• Goods

• Brand name

Which of these statements about generic products are TRUE?

• Generic products are more recognizable than brand name products

• Companies usually spend little money on the promotion of generic products

• Generic products are always lower in quality than brand name products

• All of the above

Which of these items is an example of Place utility?

• Recording a salesperson as he or she demonstrates a product

• Arranging special credit programs to purchase a high-ticket item

• Putting more expensive products on shelves at eye level

• Packaging related products together in a container for a special price

The business-to-business (B2B) market includes people who buy products to:

• Use them in day-to-day operations

• Make other products

• Resell them

• All of the above

Which of these items is made up of elements known as the "4 Ps" (product, pricing, place, promotion)?

• Marketing mix

• Marketing Concept

• Marketing Plan

• Target market

Which of these statements about customer perception of price is NOT TRUE?

• The breakeven price may be important to customer acceptance of a price

• Sometimes buyers will tolerate a wide range of prices based on the situation

• The actual price may be a bigger factor to some segments

• Customers may perceive the quality of an item based on its price

What is the term for the path that the product follows from the producer to the customer?

• Channel of distribution

• Market share

• Physical distribution

• Public relations

Which pricing method sets the price of the product on what the customer is willing to pay?

• Competition-oriented pricing

• Demand-oriented pricing

• Cost-oriented pricing

• Market-share pricing

What are two areas to consider when defining your target audience?

• How many products you can create and how many people you can serve

• Search engine optimization and audience metrics

• Demographic and psychographics

• The size of your sales team and your product