CS 05 BBA SEM 3

What is the primary purpose of content mapping?

• a) To increase website traffic

• b) To create highly targeted, personalized content

• c) To build brand awareness

• d) To generate immediate sales

Which of the following is NOT one of the three mentioned lifecycle stages in content mapping?

• a) Awareness

• b) Consideration

• c) Evaluation

• d) Decision

What is a content segmentation grid used for?

• a) To track website traffic

• b) To map out the customer journey

• c) To categorize content based on personas and stages

• d) To create sales funnels

Which tool is recommended for identifying and creating buyer personas?

• a) Google Docs

• b) Lucidchart

• c) Buyer Persona Tool from HubSpot

• d) HubSpot CRM

Why is it important to provide different conversion paths for different personas?

• a) To confuse the audience

• b) To save time in content creation

• c) To ensure that all personas have the same experience

• d) To cater to different preferences and needs

What is the purpose of a domain name in web hosting?

• a) To design the website's layout

• b) To store website files

• c) To identify a website on the internet

• d) To improve website security

Which protocol is commonly used for transferring files to a web server for hosting?

• a) HTTP

• b) FTP

• c) SMTP

• d) TCP

What does SSL stand for in the context of web hosting?

a) Secure Server Language

b) Server Side Language

c) Secure Socket Layer

d) Server System Log

• a) Secure Server Language

• b) Server Side Language

• c) Secure Socket Layer

• d) Server System Log

What is the purpose of a Content Management System (CMS) in web development?

a) To create domain names

b) To manage website content easily

c) To optimize website speed

d) To secure web hosting servers

• a) To create domain names

• b) To manage website content easily

• c) To optimize website speed

• d) To secure web hosting servers

What does SEO stand for in web development and online marketing?

a) Search Engine Optimization

b) Server Environment Optimization

c) Social Engagement Online

d) Secure Encryption Online

• a) Search Engine Optimization

• b) Server Environment Optimization

• c) Social Engagement Online

• d) Secure Encryption Online