_EPL_

What are the three persuasive appeals?

• logos, egos, pagos

• inform, persuade, remind

• ethos, pathos, logos

What does ethos appeal to?

• logic

• emotion

• trust

What does logos appeal to?

• logic

• emotion

• trust

What does pathos appeal to?

• logic

• emotion

• trust

Which persuasive appeal is this an example of "“Choosy moms choose Jiff Peanut Butter”

• Pathos

• Ethos

• Logos

Which persuasive appeal is this an example of "Listerine is recommended most by dental professionals."

• Pathos

• Ethos

• Logos

Which persuasive appeal is this an example of "Don't be the last person to have an iPhone, you don't want your friends to make fun of you. "

• pathos

• ethos

• logos

Which persuasive appeal is this an example of "Our product works every time!"

• ethos

• pathos

• logos

Why do we use ethos, pathos, and logos to persuade an audience?

• Using appeals help to reach a wider audience and makes it easier to convince others to buy the product.

• Using appeals can make the ad copy (text) seem longer.

• Using appeals is not necessary.

"Juice Box, now 100% all natural."

• Ethos

• Pathos

• Logos