I M.Com (CA)

The revenue model adopted by search engines whereby the advertisers pay only when a user clicks on an ad is called

• On Page SEO

• Off Page SEO

• Pay Per Click

• Pay per Mille

After a page is discovered, Google tries to understand what the page is about. This process is called 

• Sorting

• Indexing

• Ranking

• Rating

Which of the following items is not a component of Quality Score?

• Ad relevance

• Landing Page

• Maximum cost‐per‐click (max. CPC) bid

• Account Structure

Digital marketing is becoming very popular due to the

• increase in internet users

• increase in mobile

• increase in digital content consumption

• all of the above

_________ doesn't fall under the category of digital marketing

• TV

• Billboard

• Radio

• All of the above

Which of the following is a key benefit of digital marketing over traditional marketing?

• Wider reach

• Higher costs

• Less measurable results

• Longer time to market

What does SEO stand for in the context of digital marketing?

• Search Engine Optimization

• Social Engagement Online

• Search Engine Operation

• Social Engagement Optimization

Which platform is primarily used for B2B digital marketing?

• Instagram

• LinkedIn

• Facebook

• Snapchat

What is the primary goal of content marketing in digital marketing?

• To increase brand awareness

• To reduce advertising costs

• To improve website loading speed

• To enhance product features

Which of the following metrics is most commonly used to measure the success of an email marketing campaign?

• Click-through rate

• Page views

• Cost per acquisition

• Return on investment