SFMC Email Specialist Exam - Pt 1

Which variable can be tested using the A/B testing tool?

Choose 3 answers

• From Name

• Email Content

• ISP

• Preheader

• IP Address

A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber’s engagement with previous emails in the automation.

Which tool should a team with no SQL knowledge or support use?

• Predictive Email

• Scheduled Email Sends

• Automation Studio

• Journey Builder

A marketer wants to use personalization strings to create individualized content for an upcoming send.

Which three items should the marketer know when using personalization strings?

• Personalization strings are enclosed by double percent symbols

• Personalization strings are limited to profile attributes

• 1. Personalization strings can appear in the subject line or body of the email

• Personalization strings are case sensitive

• When using subscriber data, the attribute or field should have a default value

The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.

Which method should the team use to accomplish this goal?

• Create a list of inactive subscribers and suppress them from campaigns

• Remove inactive subscribers from the target population

• Create a re-engagement campaign for all subscribers asking to opt-in again

• Create a re-engagement campaign for inactive subscribers asking to opt-in again

Northern Trail Outfitters wants to display the current date in order emails.

What could they use to display the date in real-time?

• Reference Content

• 1. AMPscript

• Enhanced Dynamic Content

• Live Content

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.

Which solution should they use to maintain subscriber status?

• Import unsubscribes into a data extension, then update status with a query

• Import unsubscribes with the appropriate status into All Subscribers

• Create a suppression workflow for the unsubscribed accounts

• Create an automation triggered on subscribes from the other systems

An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.

Which two steps should the marketer take when creating the data extension?

• Set the column with Subscriber Key as Primary Key

• In Properties, check the “Is Sendable” option

• Relate the Email Address to Subscriber Key

• Set the Email address column as Primary Key

A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.

What can be inferred about this email?

• The email is commercial and not required to contain an opt-out link

• The email is transactional and not required to contain an opt-out link

• The subscriber can reply with “opt out” in the email body to be removed

• The subscriber can mark the email to signify it as spam

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line “NTO Spring Sale”

What feature should be used to target these members?

• Email Send Report

• Group Refresh

• Engagement Split

• SQL Query Activity

Northern Trail Outfitters has a list of Platinum members containing 50,000 subs and a Lifetime Member list containing 20,000 subs; 7,000 subs in the Lifetime Member list also exist in the Platinum list.

An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.

Which feature should be used when sending the second email to ensure the 7,000 subs that exist on both list do NOT receive the same email twice?

• 1. Exclusion Script

• Exclusion List

• Domain Exclusion List

• Suppression List