CCO - chap 2

Corporate identity management involves consistent execution and communication of identity attributes in all activities of an organization.

• T
• F

Which concept best describes the challenge that organizations are facing in relation to corporate identity?

• Adaptability
• Instability
• Adaptive stability
• Adaptive instability

Identity relates to those attributes that make it diverse inwards and outwards.

Organizations tend to preserve the continuity of their identities regardless of how actual, relevant, and attractive they are in a given place and time.

• T
• F

Organizations tend to preserve the continuity of their identities regardless of how actual, relevant, and attractive they are in a given place and time.

• T
• F

Branch identity is both the basis on which to construct corporate identity and the context of corporate identity.

• T
• F

The corporate identity mix does not include elements such as internal image, perceptions about and identification with the company by the employees.

• T
• F

What is the main concern when choosing corporate identity traits?

• Their centrality, durability, and uniqueness.
• Their centrality and uniqueness.
• Their centrality, durability, and diversity.
• Their centrality, stability, and durability.

Similarly to branch identity corporate identity emphasizes uniformity among companies.

• T
• F

Which of the following types of identities reveals 'what the organization is'?

• Perceived identity
• Ideal identity
• Desired identity
• Actual identity