Digital Marketing Basics

What year is considered the birth of digital marketing?

• 1990

• 2000

• 2005

• 2010

Businesses started leasing billboards in what year to reach a larger audience?

• 1920s

• 1860s

• 1950s

• 2000s

The introduction of Google AdWords in 2000 revolutionized digital marketing in which way?

• It introduced pay-per-click advertising.

• It introduced social media advertising.

• It introduced email marketing.

• It introduced affiliate marketing.

What year did companies start investing in marketing departments?

• 1920s

• 1890s

• 1960s

• 2000s

Which element of the marketing mix refers to the activities and techniques used to communicate and promote a product or service?

• Product

• Price

• Place

• Promotion

Which component of the marketing mix refers to the physical location or online platform where a product or service is made available to customers?

• Product

• Price

• Place

• Promotion

Which element of the marketing mix involves designing and developing products or services that meet the needs and wants of customers?

• Product

• Price

• Place

• Promotion

Which component of the marketing mix involves determining the amount customers are willing to pay for a product or service?

• Product

• Price

• Place

• Promotion

Which element of the marketing mix involves the various activities undertaken to make a product or service available to customers?

• Product

• Price

• Place

• Promotion

Which component of the marketing mix involves the communication and interaction with potential customers to create awareness and generate sales?

• Product

• Price

• Place

• Promotion