Products and advertising vocabulary

Categorize the vocabulary words for products and advertising:

Groups:

(a) Product

,

(b) Advertising

• design

• slogan

• brand

• label

• logo

• web banner

• word of mouth

• quality

• commercial

• product placement

A ______ is a short and catchy phrase that creates an appeal and takes the attention of people.

A symbol or other small design adopted by an organization to identify its products.

• logo

• brand

• slogan

• label

• design

An ​ (a)   is a message paid for by a company and delivered through a mass medium to a target audience. ​ (b)   are examples of ads that run specifically on broadcast media like television and radio.

• advertisement
• Commercials
• Advertisements
• commercial
• logo
• Product placement
• Word of mouth
• design
• quality
• Slogans

It is spoken communication as a means of transmitting information.

• product placement

• word of mouth

• commercial

• web banner

Look at the circle... What is that?

• design

• logo

• web banner

• product placement

• brand

_______ _________ is a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in films and television programmes.

The _____ is a type of product manufactured by a particular company under a particular name.

_______ is the standard of something as measured against other things of a similar kind; the degree of excellence of something.

Match the vocabulary words with the corresponding pictures:

• web banner

• 
• word of mouth

• 
• slogan

• 
• logo

• 
• product placement

•