Gymshark Journey

What was the first product that Ben Francis sold online?

• License plates

• Fitness apps

• Supplements

• T-shirts

Which of the following statements is true about Gymshark's early business model?

• They stocked and sold their own clothing

• They drop-shipped supplements from other retailers

• They focused on influencer marketing

• They had a fitness social network

What was the first Gymshark product that was custom made?

• Luxe fitted tracksuit

• Flex leggings

• Stringer tank tops

• Fitness apps

Who was the first Gymshark athlete?

• Scott Herman

• Scooby

• Matt Ogus

• Lex Griffin

What event helped Gymshark gain huge growth and exposure?

• Bodybuilding competition

• Fitness expo

• Online sales campaign

• Influencer collaboration

What was the product that caused the Gymshark website to 'blow up' with traffic and sales?

• Luxe tracksuit

• Flex leggings

• Stringer tank tops

• Supplements

Who helped Ben Francis understand the importance of the back end and business structure?

• Paul

• Steve

• Lewis

• Nikki

What is the current focus of Gymshark's growth?

• Expanding into new markets

• Investing in influencer marketing

• Launching new product lines

• Improving customer service

What is the main reason behind Gymshark's success?

• Front end creativity

• Back end business structure

• Investment in people

• Influencer marketing

What is the current size of Gymshark's team?

• 20 staff

• 40 staff

• 60 staff

• 70 staff