MKT P2

value that is put to a product or service

• price

• marketing

• upward

• downward

Answer explanation

is the exchange of benefits and costs between a customer and company

• price

• marketing

• upward

• downward

Answer explanation

4ps are mostly focused

• price

• outward

• upward

• downard

Answer explanation

FORMULA OF PRICE

• SP= UC×MP+UC

• SP= UC+MP+UC

• SP= UC×MP×UC

• SP= UC+MP÷UC

is the exchange of benefits and costs between a customer and company those goods, doing it all as efficiently and profitably as possible

• Distribution Channel

• Logistics

• Push and Pull

• Push

• Pull

coordinating the flow of all those goods and services and information throughout the channel and among the channels members

• Distribution Channel

• Logistics

• Push and Pull

• Push

• Pull

refer to whether the manufacturer targets consumers or its channel partners with its marketing communications.

• Distribution Channel

• Logistics

• Push and Pull

• Push

• Pull

consumers are said to pull goods through the channel

• Distribution Channel

• Logistics

• Push and Pull

• Push

• Pull

whereas trading partners push the goods down the food chain

• Distribution Channel

• Logistics

• Push and Pull

• Push

• Pull

management of flow of things between the point of origin and the point of consumption to meet the requirements of customers

• logistics

• outbound logistics

• inbound logistics