Global Marketing_Chap 8 Quizz

According to Johanson and Vahlne, which criteria is the IMS of SMEs is based on:

• 1. Measurability, Accessibility, Substantiality, Actionability

• 1. Low psychic distance, Low cultural distance, Low geographic distance

• 1. Low psychic distance, Low cultural distance, Measurability, Accessibility

• 1. Low geographic distance, Low geographic distance

Which does corporate portfolio analysis provide?:

• 1. Information about customers

• 1. Intention of competitors

• 1. Tool to assess how to allocate resources

• 1. Company’s distributors

 “The degree to which the resulting segments can be effectively reached and served” is the definition of:

• 1. Measurability

• 1. Actionability

• 1. Accessibility

• Profitability

A baby toy company would not consider entering a European country whose population is getting older and the number of infants per thousand is declinding. In this case, which characteristic is applied for segmentation?

• 1. Economy

• 1. Social organization

• 1. Geographic

• 1. Demography

A _____degree of measurability and accessibility indicates more general characteristics:

• 1. High

• 1. Low

• Medium

When it comes to language in General Characteristics of international market segmentation, which sentence below is false?

• 1. It is self-evident that language has implications for the international market 

• 1. In many cases after, genuine fluency is indispensable as difficulties appear much in persuasion and contract negotiation.

• 1. A good understanding in language can’t automatically provide insight into the relevant culture.

• 1. Different patterns of client motivations and thoughts may be implied by a foreign language.

 Which of the answers below is indicated as an expression of “economy” factors?

• 1. In many countries in the world, they are based mostly on small retailers, while others consider large number of department stores as the important one.

• 1. Elderly-based industries may have prospects as the number of older people are increasing in those countries

• 1. One of the extensive segmentation tools is socioeconomic group 

• 1. Societies would invest more on services, education and recreation once they have better personal income

“The West usually only uses 1-2 main spices, limiting the use of sugar to keep the food's flavor intact. Meanwhile, the East combines many rich spices such as spicy and sour dipping sauce,...” This is an example of an element?

• 1. Religion

• 1. Education

• 1. Lifestyle

• 1. Demography

 Steelcase Inc., an American manufacturer of furniture, is planning for the Asian market entry. They need a more powerful approach to identify the “best opportunity” target nations. Which process is Steelcase Inc. in?

• 1. Preliminary Screening

• 1. Case-finding or opportunistic Screening

• Fine-grained Screening

• 1. Mass Screening

The total annual market volume for a specific country/market can be calculated as follows:

• 1. Production + import - export = theoretical market size + or - changes in stock size = effective market size

• 1. Production + import + export = theoretical market size + or - changes in stock size = effective market size

• 1. Import + export = theoretical market size + or - changes in stock size = effective market size

• 1. Production + import - export = theoretical market size + changes in stock size = effective market size