International Marketing Quizizz

Which criteria has high degree of measurability, accessibility, and actionability?

• Geographic
• Lifestyle
• Personality
• Cultural characteristics

The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible.

• Secondary data
• Quantitative data
• Primary data
• All of the above

Which is not a criteria in preliminary screening?

• restrictions in the export of goods from one country to another
• gross national product per capita
• cars owned per 1,000 of the population
• the firm's marketing ability and capacity

Which is not the criteria for IMS of SMEs?

• Low income distance
• Low psychic distance
• A stimulus by a change agent
• Low geographic distance

What differentiates the IMS process for young SMEs from old SMEs

• Young SMEs follow a traditional step-by-step proces
• Old SMEs have more financial resources
• Old SMEs rely on proactive IMS
• Young SMEs enter more distant markets

What does the criterion of "actionability" in segmentation refer to?

• The ability to measure the size and purchasing power of market segments
• The organization's capacity to develop effective marketing programs and implement them
• The ease of reaching and serving the resulting segments
• The degree to which segments are sufficiently large and profitable

How might demographics influence international market segmentation?

• Impacting the proportion of elderly people in the population
• Determining government regulations for market entry
• Indicating the availability of interpreters for business negotiations
• Affecting the selection of brand names for international markets

Which of these is NOT one of the benefits of a purposeful selection of relatively few markets?

• Create higher market shares
• Implying stronger competitive positions
• The target market segment or portion can be greatly reduced due to constantly changing demand.
• Have the opportunity to create a monopoly in those markets

Which type of company should enter markets simultaneously?

• F&B company
• FMCG company
• Technology company
• Fashion company

Which market do SME companies often choose to develop first?

• Domestic market
• A markets where their products are consumed the most
• All potential international markets
• Non of them