Coca Cola SWOT analysis

Strong brand identity

• Weakness

• Opportunity

• Strength

• Threat

Environmentally destructive packaging

• Opportunity

• Strength

• Threat

• Weakness

Increase presence in developing nations with hot climates e.g., Africa

• Opportunity

• Strength

• Weakness

• Threat

Direct and indirect competition

• Weakness

• Threat

• Strength

• Opportunity

Strategic partnerships

• Strength

• Weakness

• Opportunity

• Threat

What celebrity used Diet Coke for the 'Love What You Love' campaign?

Coca Cola's market share is a strength

• True

• False

What percentage of the world's population recognises Coca Cola?

• 100%

• 67%

• 86%

• 94%

Sugar tax will be good for Coca Cola

• True

• False