Brands and Marketing 4

When a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognize the name.

The part of the company that makes the most money and that is considered to be its most important and central one.

To make something appear less important or desirable.

A form of advertising in which a company arranges for its goods to appear on a television program or film.

The quality of remaining faithful to a person, product, company, etc.

Highly expensive and exclusive.

A strategy that uses two-way communication channels to allow consumers to connect with a company directly.