LAS 3-4 and 7 quizz

Examine the present and future ____________

• NEEDS

• WANTS

• RESOURCES

• DEMAND

Examine how the needs are being _____________

• ANSWER

• SATISFIED

• REFERRED

• DEMANDED

The process which analyze and scan the potential environment, study the marketing practices and strategies of your competitors

• environmental scanning

• SWOT ANALYSIS

• SURVEY

• RESEARCH

is a marketing practice of creating a name, a symbol or design that identifies and differentiates product or services from the rest

• PECS

• BRANDING

• LOGO

• TAGLINE

Which of the following is a design of symbol of business?

• BRAND

• GRAPHIC

• LOGO

• TAGLINE

What statement is meaningful that creates the essence of your brand?

• A. Logo

• B. Emoticon

• C. Tagline

• D. Design

What statement is meaningful that creates the essence of your brand?

• A. Logo

• B. Emoticon

• C. Tagline

• D. Design

What criteria for branding tells us of being reliable and consistent to what our brand means in the business?

• A. Write a brand message

• B. Design a logo.

• C. Practice consistency

• D. Develop a tagline

Your product statement should have a promise of _________.

• A. Creativity

• B. Quantity

• C. Quality

• D. Determination

Which of the following do you think is a tagline?

• A. “No credit.”

• B. “Customer is always right”

• C. “Keep right”

• D. “We’ve got it all for you”