BTA C06 Part 1

Bentuk promosi yang paling penting, paling berkesan dan paling mahal.
It is the most important, the most effective and the most costly form of promotion.

• Promosi jualan
  Sales Promotion

• Jualan peribadi
  Personal Selling

• Paparan tempat pembelian
  Point of Purchase Display

• Perhubungan awam
  Public Relation

• Pembungkusan
  Packaging

Berfungsi sebagai jambatan antara jualan peribadi dan pengiklanan.
It serves as a bridge between personal selling and advertising.

• Promosi jualan
  Sales Promotion

• Jualan peribadi
  Personal Selling

• Paparan tempat pembelian
  Point of Purchase Display

• Perhubungan awam
  Public Relation

• Pembungkusan
  Packaging

Mencipta, membangun dan mengekalkan imej terang organisasi kepada orang ramai.
It creates, develops and maintains a bright image of an organisation on the public.

• Promosi jualan
  Sales Promotion

• Jualan peribadi
  Personal Selling

• Paparan tempat pembelian
  Point of Purchase Display

• Perhubungan awam
  Public Relation

• Pembungkusan
  Packaging

Memeriksa produk dan membuat keputusan membeli dengan gabungan jualan peribadi dan pengiklanan, paparan memberikan keberkesanan maksimum.
It varies widely. Automobile show-room with promotional literature and pricing information helps the buyers to test the products. Display serves to examine the product and make buying decision. With the combination of personal selling and advertising, display gives the maximum effectiveness.

• Promosi jualan
  Sales Promotion

• Jualan peribadi
  Personal Selling

• Paparan tempat pembelian
  Point of Purchase Display

• Perhubungan awam
  Public Relation

• Pembungkusan
  Packaging

Menyediakan perlindungan produk, kemudahan pengendalian, kebolehan menjual, kemudahan dan maklumat.
It provides product protection, ease of handling, selling ability, convenience and information.

• Promosi jualan
  Sales Promotion

• Jualan peribadi
  Personal Selling

• Paparan tempat pembelian
  Point of Purchase Display

• Perhubungan awam
  Public Relation

• Pembungkusan
  Packaging

Antara berikut, apakah tawaran pengguna bagi kategori umum?
Among the following, what is the consumer offer for the general category?
(More than 1 answer)

• Tawaran kemudahan
  Convenience offerings

• Tawaran pengurusan
  Management offerings

• Tawaran istimewa
  Specialty offerings

• Tawaran yang tidak dicari
  Unsought offerings

Antara berikut, apakah teknik promosi yang diperlukan dalam pemasaran barangan?
Among the following, what promotional techniques are required in the marketing of goods?
(More than 1 answer)

• Idea
  Idea

• Barangan
  Goods

• Perkhidmatan
  Services

• Pengurusan pelanggan

  Customer management

Apakah yang dimaksudkan dengan ADS?
What is meant by ADS?

• Sumber data yang berwibawa

  Authoritative data source

• Sumber data yang terkawal

  Controlled data sources

• Sumber data yang tidak dikawal

  Uncontrolled data sources

• Sumber data yang sangat diperlukan

  An indispensable source of data

Apakah langkah pertama untuk menganalisis corak pembeli?
What is the first step in analyzing buyer patterns?

• Pengecaman masalah

  Problem identification

• Pencarian maklumat produk

  Product information search

• Penilaian selepas pembelian
  Post-purchase evaluation

• Keputusan pembelian muktamad
  Final purchase decision